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We don’t do magic or divine intervention. At the end of the day there is just a designerly way of taking a step back, looking at the whole picture, talking to the people involved and coming up with a way to make sense of the situation.
Application of future-oriented design principles in order to increase an organization’s innovative and competitive qualities.
Choose the ways and means of expression that help deliver and explain your brand to your audiences.
Design and develop the brand experience in a physical space.
Designing and developing how people interact with your brand in the digital space.
Talk to people, see how they act and what they value. Gather stories and insights to inform your further decisions.
Turn people's values into viable options for design and business.
Design and develop the best options into production-ready designs.
Turn drawings into objects, print files into books and plans into action.
We start with humans. Every time. They create all the meaning and value and they are the ones who will need to understand and cherish it. There is however, only one way to understand a human – empathy. Feeling what they feel, wanting what they want, fearing what they fear. It’s not about mapping out user needs or pains, it’s about understanding what kind of future people want from themselves and how we can help create it.
You may have skills that nobody else has, but you learned them and so can everyone else. You have an attitude and a way to look at life. And so does everyone. So should everyone.
Sometimes it is, but most times it’s not. Most times we must work until it’s perfect. It may mean that we are never satisfied. So be it, that’s the job.
Have many of them, every day, play with them, break them, give them to strangers, have some more and kill almost every one of them, except for the best one. That one you develop ‘till it bleeds gold.
Are you king? No? Take the feedback work with it, make stuff better.
If you fall there will be someone behind you to pick up the slack. You will do the same for others.
The only truly arrogant thing to do is not to accept help. We have a design team. Working together helps ideas get better.
If we see something wrong in the world, in a presentation, in a sketch or in a drawing, we say it. Nothing gets better if we stay silent.
Because sense is THE competitive edge of our time. When it stops being that, our work will be done.
If they don’t buy it, noone will. We sometimes have to take their side and that the best thing that can happen to you.
Nothing cool happens when you do something you have always done. If it’s not cool, it’s not worth doing. Find the cool in every job, and if you can’t, don’t do it.
The way to becoming flawless is paved with mistakes, fuck-ups and miscalculations. And we will never get there. But we have to keep going.
People hire us because we do something they cannot. We add to their bottom line and that is what they pay for. Simple.
We come to work on problems that afflict the world, or maybe just one company. We solve them, we get paid. Just like a builder, a plumber or a doctor. It’s a job. You can make it magic.
Things we have done before are done. There is nothing to be gained in doing them again. Do only what you were not able to do before. Every day.
Designers will not save the world, not if they keep acting all possessive about their tools. Sharing our tools with others and accepting that anyone can and should be a designer, is the only way forward and the only way to create actual, meaningful change.
Failure is the building block of learning and creativity. Failure is baked into everything we do. Making a mistake will not kill us, it will teach us. Perhaps the only failure that is not ok is mistaking a win for a victory. You are only as good as your next job.
The process is the only predictable thing. Jumping ahead of yourself, cutting corners and skipping steps is never a sign of mastery, but a sign of weakness and fear. It will be awesome in the end, if it’s not awesome, it’s not the end.
A designer without great intuition is useless. But to build a proven business value, you cannot rely on intuition alone. Real people, real lives, real money at stake.