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Velvet Fun x Tartu x art hunt

Best things come from heart’s desire

What would you do if you had to design a team event that brings all of this together?

You want to create a team experience that does not rely on conference rooms, flipcharts or forced icebreakers. Instead, it needs to feel natural, energising and genuinely memorable. The city is Tartu, and the environment itself should play an active role in the story.

This is where the challenge begins.

The goal was to design a team event that would meet several, seemingly simple, yet carefully balanced requirements:

It takes place in Tartu and meaningfully reflects the city’s atmosphere, character and rhythm.
It is truly shared and collaborative – not parallel activities, but a real team game where people must work together.
It gets participants moving and thinking, without becoming exhausting or overly competitive.
It happens outdoors and encourages active participation.

It fits comfortably into a couple of hours, making it easy to integrate into a workday.
It is genuinely fun and refreshingly different from the usual team-building formats.
It creates something lasting that you can look back to, literally.
And finally, it keeps costs as low as possible, proving that great experiences do not have to be expensive.

The solution aka how we created an alphabet

Luckily, the answer was obvious from the start – a scavenger hunt, done the Tartu way.
Tartu is blessed with an impressively diverse street art scene, so we placed it right at the heart of our treasure hunt.

How it worked (try to follow)

The Velvet team was divided into five smaller groups. Each team’s task followed a clear but playful logic:

1. Find a street art piece in the city.
2. Spot the letter from the alphabet attached to the artwork.
3. Use their own bodies to recreate the shape of that letter as a team.
4. Take a photo of the human letter.
5. Then figure out which Velvet project the letter was pointing to – for example, a plane image leading to the Tallinn Airport case study. If the guess was correct, the team would receive the coordinates for their next artwork and letter.

Step by step, the entire alphabet was captured. And yes, it was every bit as absurd, energetic and genuinely fun as it sounds.

An image of alphabet where letters are made of human forms.

The prep part was just as fun

Refining the concept, dividing the teams, coming up with related projects, planning the routes and putting each and every clue into place for the five team. Not to mention, building the champions’ arc (keep scrolling).