2021 | ThermoryInterior DesignDigitalEnvironmentalMultimediaUser Interface

Thermory Showroom @ Ülemiste City

The world’s largest thermal wood producers established their first domestic showroom in Ülemiste.

The biggest challenge in designing Thermory’s first showroom was to filter out important information and establish a well-functioning process, that unites face-to-face sales with digital resources. 

Environmental design and digital solutions play an important role in the Thermory showroom. As an additional layer to the interior architecture, they improve the user experience for both the visitor and the staff.

Thanks to digital solutions, it is easy and convenient to introduce products, different techniques and offer inspiration in the form of references. This means that the experience is easier to manage for both parties, eliminating, for example, browsing different directories. The customer can also independently search for additional information about the product they are interested in.

The result is a well-functioning process, that unites face-to-face sales with digital resources – real clients, infographics in the room, and digital solutions on the screens all work together, complement each other, and offer a pleasant user experience.


  • Sandra Goroško Design Lead
  • Kaarel Vahtramäe Designer
  • Keiu Grossberg Designer
  • Raik Ilves Digital Design Lead
  • Keijo Kraus Digital Design
  • Rauno Tegelmann Developer
  • Kadri Pukk Environmental Project Manager
  • Peep Jürmann Digital Project Manager
  • Alan Reiss Project Lead


  • Tõnu Tunnel Photographer
  • Jan Skolimowski & Piret Noor KAMP Architects
  • Deviis OÜ Production and installation
  • Mediaelement OÜ Production and installation