Robots on the Circular Economy Roadshow

Circular design, waste management, consuming smartly – surely you’ve heard these words and phrases a lot. Maybe you’re even somewhat desensitized. But the reality is, they are important. 

Velvet was tasked by the Estonian Environment Agency to invent a learning tool to introduce these topics to families with children, in a manner that would be playful, active and also mobile – a solution you could easily move around. 

Meet the traveling exhibition of Circular Economy Robots! 

We worked out

• Concept of the exhibition 
• Form design and drawings
• Interactions
• Graphic design
• Production 

Lobot, Kobot, Tarbot and Töbot are attractive fellows who catch the eye on the street, shopping center, school, fair, conferences and are inviting for both children and adults. Each of them present their own character and for them, environmentally conscious choices come automatically.

Promoting an environmentally conscious mindset and sustainable behaviour isn’t something that should be attempted with grandiose speeches. Instead, it’s best explained by the essence and importance of the matter.

Lead by example

By offering a design solution at its core, we wanted to keep space for both sustainable materials and a tasteful and cohesive look, when it came to the assembled-from-scraps robots.

We chose a simple gray panel as the base material for the robots but intentionally prominently displayed the protruding screws, nail heads, or found objects that help the robots tell their story.

Additionally, we had to ensure that these four characters would fit in a universal car body. Therefore, they couldn’t be too narrow to prevent them from toppling when standing. The robots’ removable legs helped ensure we use up as many cm’s as possible.

We hope you will meet them soon!