2021 | NuunGraphicBrandingIllustration

Nuun – a brand that helps you find your dream

Strategic reasearch, new name and design system for a vision board coaching compay.

Nuun believes that change starts from within. 

In order to recognise your path, you need to define the change you wish to manifest. Create space, take time and truly listen. 

Then you can start noticing the signs in your life, have courage to try new things and find yourself on the chosen course. 

Name nuun derives from the words “minu unistus”meaning “my dream” in Estonian.

It is a palindromic word which consist of only one glyph: the letter “n” is “u”, just upside down. It symbolises our belief that the outer world is a reflection of our inner world and that we always carry the Universe’s support with us. 


  • Kadri Ann Mikiver Project Lead
  • Keiu Grossberg Art Director
  • Gunnar Hunt Name & Copywriting
  • Sofía Vega Anza Strategic Design & Research


  • Helina Tamm Vision & Idea