2026 | Ministry of Education and ResearchGraphicDigitalWebsiteBranding
ISTP 2026 – a shared rhythm for educational gurus
International Summit on the Teaching Profession (ISTP) is a global forum for discussing key issues and future needs of the teaching profession.
ISTP brings together education ministers, union leaders and teachers from different countries to share good practices and discuss how to support teachers and improve student learning.
ISTP 2026 is organised by the Ministry of Education and Research together with the Estonian Education Personnel Union, the OECD and Education International.
In an increasingly digital world, the ISTP 2026 brand draws inspiration from something deeply Estonian: closeness to nature.
The concept is rooted in the symbiosis between plants and fungi – a quiet but powerful partnership based on mutual growth. This natural relationship became a metaphor for education itself, namely the living connection between students, teachers and the wider education system.
Soft colours, thoughtful details and a restrained visual language create a sense of openness, collaboration and creative exchange. Nothing shouts for attention, yet everything feels intentional and welcoming.
The resulting brand is light, calm and distinctly Estonian, without leaning on clichés or becoming overly decorative.
Even a practical website has the power to tell a story
The website brings this identity to life in a clear way, supporting the summit’s role as a unique global forum where education ministers, leaders and teaching professionals from high-performing and fast-improving systems come together.
The website makes it easy to gain a clear overview of the conference themes and background, while also helping visitors quickly find all the practical information they need.
The outcome is a brand and digital presence that feel human, contemporary and quietly confident, just like the conversations ISTP 2026 aims to foster.
–> Visit the web
Team
- Keiu Grossberg – Art Director
- Kreet Käärma – Digital Designer
- Peep Käiss – Developer
- Maris Teder – Producer
Partners
- Heli Kuik – Client project lead