Balmec – more than just machinery parts

Balmec is a company that produces high-quality parts for forestry machinery. But unlike the typical perception of the industry, they believe innovation, creativity, and even a sense of fun have a place in their work.

They don’t just make spare parts for harvesters, they make tools for the people who operate them.

And they know one more thing: if you take everything too seriously, you risk losing your spark.

That’s why Balmec turned to Velvet, to help express who they really are through a brand and communication that shows they’re more than meets the eye.

Together, we developed a new vision for Balmec. A brand with purpose, personality, and precision.

Their graphic pattern is an ode to one of their fan-favourite products – a measuring wheel for harvesters that performs exceptionally well and keeps the operators happy.

Because in the end, harvesters don’t cut anything.
Knives do.