2025 | BalmecGraphicBranding

Balmec – more than just machinery parts

Balmec is a company that produces high-quality parts for forestry machinery. But unlike the typical perception of the industry, they believe innovation, creativity, and even a sense of fun have a place in their work.

They don’t just make spare parts for harvesters, they make tools for the people who operate them.

And they know one more thing: if you take everything too seriously, you risk losing your spark.

That’s why Balmec turned to Velvet, to help express who they really are through a brand and communication that shows they’re more than meets the eye.

Together, we developed a new vision for Balmec. A brand with purpose, personality, and precision.

Their graphic pattern is an ode to one of their fan-favourite products – a measuring wheel for harvesters that performs exceptionally well and keeps the operators happy.

Our collaboration with Velvet has gone very well throughout the years, and we are very satisfied with the results. Investing in your brand is the only right choice, and Velvet is a highly suitable partner for that.

Siim Soomägi, Production Manager of Balmec

Because in the end, harvesters don’t cut anything.
Knives do.

Team

  • Piia Tammelo Creative lead
  • Keiu Grossberg Art director
  • Maris Teder Producer

Partners

  • Siim Soomägi Balmec