2022 | GraphicBranding

Austunnel – Next chapter of the great Aussie success

Starting point 

The competitive heavy industry sets specific technical requirements and expectations that are difficult to match with an obsolete and narrow visual toolbox. Austunnel was lacking the means to communicate the value they actually offer.

Before & after


Austunnel team saw rebranding as an opportunity to review and improve, start fresh. They desired a brand that embodies their competence and reliability, but also humane values in an open and simple way. Quality people make quality company and why shouldn’t miners have the means to convey that?

Today we’re here

The result was warmly welcomed both by employees and industry peers. Austunnel got the voice for the extra oomph in motivation and camaraderie, as well as practical tools to take their communication and brand visibility to the next level. The best is yet to come.


  • Kristian Kirsfeldt Design lead
  • Magnus Haravee Designer
  • Nele Volbrück Project lead