2019 | Rahva RaamatGraphicEnvironmentalInterior GraphicsWayfindingIllustration

Tallinn old town Rahva Raamat bookstore interior graphics

Dignified overhaul to the oldest bookstore in Tallinn.

The oldest bookstore in Tallinn has been operating at the beautiful house for more than 100 years. In 2019 Rahva Raamat, who has been running the store, decided to give it a significant overhaul. Together with UDDU we delivered a new and unique experience to the store with illustrations, signs and visual style what is inspired by the Art Nouveau style of Saarinen’s house, the mystical world of books and the beauty of fairy tales.

The store was chosen as one of the three best bookstores in the world by London Book Fair in 2020.


  • Sandra Goroško Concept Lead
  • Kadri Pukk Producer
  • Kaarel Vahtramäe Graphic Designer


  • Mari Koger, Karita Tammik (UDDU) Interior Architects