Fieldman FX1 is a device for measuring the focal length of video cameras. In order to do their job, camera operators need reliable and functional products. The same expectations are placed on branding and its technical solution.

Fieldman's brand language is distinctive, but similar to that of the leading brands in the film industry. The font is designed in a way that allows it to be milled on the product's aluminium casing. The yellow is highly visible in different lighting conditions and the graphite grey matches camera kits.