Danske Bank, print ads
A series of print ads for business clients that taunted, annoyed and caught people's attention.
The opening print ad of the entire series (“Believing newspapers? Or listening to experts?”) was jointly banned by the Estonian newspapers after its first publication in Äripäev on September 25th, 2013. “The dog who is being stoned tends to whimper,” goes the folk saying. The rest of the campaign remained proprietous, but kept intriguing the entrepreneurs both in the niche and nationwide media throughout the following two months. Minimalist design and clear words have definitely not lost their power in the Estonian print media yet.